A Blog In Bloom Presented by Seminole Florist

Ever wanted to talk the talk?  Here’s what you need to know when it comes to working with your florist:

Florist terminology:

CONSUMER BUNCH (aka ’split and wraps’)—A bunch smaller than a grower bunch, good for a customer, with sleeve. ‘Split and wrap’ is the term used in the northwest.

GROWER BUNCH—The size bunch delivered from your farm.

FRESH TO DRY BOUQUET—Bouquets sold as fresh, but have elements (such as strawflower or statice) that also dry well.

MIXED BOUQUET—Bouquet with different flower types and colors.

MONOCHROMATIC BOUQUET—Bouquet with a color mix comprised of different shades of one color group.

RAINBOW BUNCH—A bunch comprised of one kind of product but with stems of different colors (like all zinnia or all statice in different shades).

SLEEVE—Plastic sleeve to hold bouquets for consumer sales. (Cuts down on flower breakage from manhandling customers at farmers’ markets and provides a professional look). Sleeves can be purchased from specialty dealers like A-Roo.

Delivery terminology:

WET PACK—Delivering flowers already in water.

DRY PACK—Flowers are sleeved and packed in boxes according to bunch count per box.

PROCONA—Special wet-pack used in California.

HAMPERS—Upright boxes sometimes including a bucket.

CLEATS/STAKES—The wooden sticks used to secure flowers to keep them from shifting in a box.

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